'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce

'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce

Screen shot of YouTube/Amanda Perelli <ul><li>At CreatorIQ Connect, a marketing conference in LA, industry leaders shared tips and best practices.</li><li>YouTube exec Bridget Dolan spoke about why … [+3107 chars]

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