‘More than just shoes’: how Air Jordans kicked off a revolution in sport

‘More than just shoes’: how Air Jordans kicked off a revolution in sport

In 1984, Nike was in trouble. Growth had stalled, profits were down and a misjudged move into clothing left it with piles of unsold inventory. Rivals had beaten it to new crazes for aerobics and leis… [+7805 chars]

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