Behind the rise of GU: The Uniqlo offshoot loved by millennials and Gen Z is the latest cool-kid brand

Behind the rise of GU: The Uniqlo offshoot loved by millennials and Gen Z is the latest cool-kid brand

GU opened its first store in the US in October 2022.Jennifer Ortakales Dawkins/Insider <ul><li>GU, a sister brand of Uniqlo, launched in the US last year.</li><li>The fast-fashion brand targets Gen … [+3890 chars]

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