Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report

Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report

Cavan Images/Getty Images <ul> <li>Gen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study.</li> <li>The purchase is often the sta… [+3927 chars]

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