Hygge for the heat: Max Mara’s Scandi show signals shift in fashion zeitgiest

Hygge for the heat: Max Mara’s Scandi show signals shift in fashion zeitgiest

Forget the Hot Girl Summer this year is set for a cool Scandi girl summer. Hygge is back, but this time it is heatwave-friendly. Oversized soft blazers and chunky sandals, white jeans and a logo-fre… [+9077 chars]

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