Linear TV Takes a Backseat to Streaming Services With Viewers Dropping Below 50% for First Time

Linear TV Takes a Backseat to Streaming Services With Viewers Dropping Below 50% for First Time

Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV viewer… [+2465 chars]

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