Loewe overtakes Prada: How the new hottest fashion brand in the world shot to fame with help from Beyonce, Rihanna, and Kylie Jenner

Loewe overtakes Prada: How the new hottest fashion brand in the world shot to fame with help from Beyonce, Rihanna, and Kylie Jenner

Looks from the Loewe spring 2024 menswear collection.WWD via Getty Images <ul> <li>Loewe has surpassed Prada as the hottest fashion brand in the world.</li> <li>In the last three months, searches fo… [+3477 chars]

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