Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.

Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.

Lyft, whose CEO David Risher is pictured, is introducing in-app ads, following a similar move by Uber earlier this year.Michael Liedtke/The Associated Press <ul> <li>Lyft's app will now feature ads … [+2924 chars]

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