Marketers should use research and data to help minimize backlash to social-issue campaigns

Marketers should use research and data to help minimize backlash to social-issue campaigns

Natalie Behring/Getty Images <ul> <li>Brands that take stand on social and political issues often face some sort of backlash.</li> <li>Insider spoke to two experts about how brands can use data and … [+2294 chars]

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