Walking on air: how Jordan launched nerdy Nike into the stratosphere

Walking on air: how Jordan launched nerdy Nike into the stratosphere

In the spring of 1985, an American sports fan could pick up a new pair of Nike Air Jordan 1s for $65. Fast-forward to the present and, this week, a pair of those same Jordans have garnered a $1.8m (£… [+5866 chars]

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