Wingstop says its UK target market is Gen Zers who like boxing and 'Love Island.' Here's how the chicken brand is using TikTok, rappers, and customization to pull in younger diners.
TikTok took over Wingstop UK's flagship store for a day in April.Wingstop UK
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<li>Wingstop UK is using TikTok, social-media influencers, and rappers to attract Gen Z diners.</li>
<li>It's focuse… [+5478 chars]
