Your perfect jeans do exist, I promise – you just need to know what to look for | Jess Cartner-Morley

Your perfect jeans do exist, I promise – you just need to know what to look for | Jess Cartner-Morley

Why is it so tricky to shop for jeans? You walk into a store where 2,458 almost-identical slivers of blue denim are stacked in forbiddingly neat piles in front of you. You approach this wall of denim… [+4419 chars]

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